Posts Tagged ‘London Business Forum’

I had such fun blogging about my zest for life. The comments and retweets gave me an endorphins rush and a sense that this #PunkHR thing really has got some merit.

And then through the marvellous @FloraMarriott a link to Peter Cook (@academyofrock) and his marvellous books and philosophies around Punk Rock People Management. Oh my I thought, I’ve unwittingly infringed (even stolen) someone else’s IP / idea. Peter though, on my connect with him was not only generous, but utterly delighted I’d gotten a similar take on things to him. We found a camaraderie only associated with rebels and wannabe (but authentic) rebels. I was even more encouraged that PunkHR and it’s movement feel and spirit of productive rebellion was something where a Godfather had now been found. PLEASE check out Peter’s work at http://www.academy-of-rock.co.uk/Punk-Rock-HR/ – getting there first is something Peter is really modest about but hell, he IS a punk rocker of the highest order.

Anyway, apart from this exciting find, today I attended an event that was pure Punk. A gig at the Comedy Store that I was SO glad I attended. The event was hosted by a total Punk – Marc Lewis. What a guy. Honest, insightful and (he’ll like this) playful.

I took my notes in as creative a way as I could. I used the Paper App on so I sketched it out using words and some images I drew around them. It was my rather lame attempt at paying tribute to the principle of creativity. I was up for this.

My opening page looks like this. What is creativity? Expression of original ideas that bring value. Marc’s definition was good enough for me and he accepted that this can include a mash-up of others ideas so it’s not necessarily something that’s been done before. PunkHR as something creative according to this definition? Seemed OK. Marc talked of a terrific tutor and mentor of his John Gillard who’s work I’m going to look up and others reading this may like to also.

Marc also stated that it is natural to be creative as a child – we are at our most creative when we’re being playful. I agreed with that without hesitation and maybe my zest for life is because I am often being playful. Marc also showcased the EA Sports campaign for PEAce day

a creative programme which got online gameplayers into something bigger than games. Something Marc was very proud of as some of his students created this entire campaign.

My next set of sketches showed I was getting a little more creative myself…

Marc talked about everything being a process EVEN creativity and the equation opposite is Creativity=Knowledge+Problem+Divergent Thinker+Collaboration

Marc referenced the Futureshock book by Tofler and how he said that all processes evolve into an exponential growth curve. Loved it.

We then went through each of the component parts of the equation – part 1 – Knowledge.

Knowledge sits in fields and there are seeds in the fields that we harvest. There are two parts of knowledge – experienced and received. We have knowledge and form that into what is called the set effect – our habits like getting dressed in the same manner each morning. When we want to be creative we have to bust out of the set effect and not default to our experienced and received knowledge.

Marc then introduced 2 aspects of creativity – squirreling – making notes of our ideas. If you have an idea, wherever and whenever, note it. Otherwise it’s lost. We also have binging creativity – where we say “so what?” to things we have that we take for granted and challenge it to become creative and test the conventions we live in. Very #PunkHR.

The second part of the equation for creativity is the problem. There are ALWAYS examples of things that need a creative solution. Marc called this MESS FINDING. Deliverance is a company that will deliver a range of take-away foodstuffs as 4 lawyers working late who all wanted something different to eat and had to wait for the 4 different companies to deliver something their food.

Sainsbury’s campaign for Jamie Oliver was played and the creative way in which their marketing campaign to increase their revenue was produced “try something new”. Marc outlined the approach to increasing revenue as either: –
– steal customers from Asda or Tesco;
– increase the cost of their products;
– find new customers.

Justin King felt neither of these would work and so the “each customer buys one more thing per shop” approach came in to drive up sales and give us the “try something new” campaign.

Then we got a bit more punk and looked at Divergent LATERAL thinking and Divergent LITERAL thinking. I think we all get Lateral thanks largely to Edward De Bono. Divergent LITERAL thinking was very powerful too. The story of Alfred Harmsworth’s creation of a Penny Dreadful (a short magazine) was something I took to him creating a very 1800s version of social media – with problems from readers and solutions from readers which proved so successful, we have him to thank (!) for tabloid newspapers ergo the Daily Mail. He took a divergent literal approach which is a known problem and a list of things that can help to produce a further list of opposites in generating ideas and creating solutions. Our Pizza exercise (listing normal facets then describing opposites) is where creativity can come from. Opposites and tangents.

Then we got into Superhero mode. We were told of the features of a superhero – and herein again lies a PunkHR model – powers or skills; in service of something; a compelling cause and a uniform/trademark. We imagined the names – mine were The Limitbuster; the Wishgranter; EnergyGuy (!); The Artofthepossible Girl; Kindness; The Humour Monger and Multi-tasking Man. We then envisaged their service, their compelling cause and their trademark/uniform. A great energiser exercise if ever there was one – L&D types take note.

We ended on collaboration which is pretty self-explanatory here but it was stated by Marc that it’s rare to find creativity in one person alone. A second person adds, gives critique, and brings creativity to another level. Not many Punks are loners, they are part of a movement and often have a tribe mentality in their “being”. And we all need a guru or 2…and we all need a gatekeeper – someone who’s stance we can take to unlock creativity and adopt an approach we wouldn’t normally take. How would Malcolm McLaren or Jerry Dammers view a problem?

I left with a lot to think about in terms of being creative and the equation start to Marc’s talk really got me thinking about #PunkHR as an expressed equation. I came up with this:-

PunkHR= Attitude + acumen + rebellion + cause + individuality + belonging x unconvention.

I thought Marc Lewis was an entertaining enlightener. I will now look at creativity through the exponentially growing process that it is. And most of all, it’s playful.

Play it loud and pogo on..!

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